Ever wondered what became of Hard Candy? Hard Candy was co-founded by Dineh Mohajer, sold a few times (LVMH was one purchaser) and eventually became a mass brand in Walmart. I don’t think we can get Hard Candy in the UK any more but it used to be in Boots are one time and was the main competitor to Urban Decay back in the day.
Dineh Mohajer is back with another brand, Smith & Cult, that focusses on nails – it’s already made a splash in US Vogue’s September issue, and the 30 strong line-up goes on sale in the US next month. Each colour name relates to a moment in Dineh’s past which is rather a lovely thing – a personal history in polish – and the bottles are a totally new look for nail polish. Watch out for shades such as violet shimmer, Rhyme, Bridge & Tunnel in gold, and Plastic Beach in a hot pink.
I think Net-A-Porter US has picked up on this brand – so there’s hope that we might see it here, but I really hope the UK buyers are all over Smith & Cult!
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5 comments
I might have a bottle or two of Hard Candy still!
Love that packaging!
Oh, those bottles are so interesting looking. Some great colours there too, I hope it makes it to the UK 🙂
Megan x
London Callings
They look fab but as someone who is truly crap at applying polish, I’m wondering whether these will ease things or make the process even harder?! They look like they might not be suited to us cack-handed types xx
I stock up on Hard Candy whenever I visit the states…although modern day HC has nothing on old school polishes. If UD did nail varnishes like they used to (in terms of colours) the world would be a joyous place!