RMK used to be such a big deal in the UK but nowadays it sits quietly in a corner of Selfridges and I think relies on long-term fans to keep the brand alive. If it wasn’t doing well in Selfridges they’d have booted it out by now so it still must have an army of people who love it.
The thing with RMK is that it’s gentle – aimed primarily at the Japanese market, it fuses beautiful nuances of colour with quality products. Interestingly, although the brand’s original spokesperson was on board from 1997, Rumiko seems to have been eradicated entirely from their on-line history and replaced with a new creative director, Kaori, in June last year. Not sure what’s happened there. Above is a selection from their spring 2014 range, Play On Pink.
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