One thing I can promise you for spring 2015 is that you’ll be hearing a lot from Revlon. It’s been a long time coming but expect a re-brand starting with the LOVE IS ON campaign. There’s a bit of a clangy quote – ‘we found the love in Revlon’ but it’s looking like a quite a cool campaign with the new brand mission being to inspire love. You can’t knock that but you can go too far, so I guess we’ll see if emotion overload translates from across the pond to us slightly more reserved Brits!
So far, the new Revlon Ultra HD Lip Lacquer is looking like the star of the LOVE show – the products are starting to get reviews because they’ve already launched in the US and they seem to be quite favourable so far. Revlon Ultra HD Lip Lacquer is described as ‘bouncy’ colour.
Also, a key launch to look out for is the Ultra HD Lipstick – twenty shades of wax-free gel tech lipsticks – I cannot wait to try these!
There’s actually so much newness coming from Revlon – for eyes the Photoready Eye Art Lid + Line + Lash – a double ended combo for sparkly or plain lids. So, watch this space! I don’t have news on when this selection might hit the UK, but one thing’s for sure, Revlon will be going big on the #LOVEISON campaign so expect to see it everywhere.
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