Paul & Joe Foundation Primer
Paul & Joe Foundation Primer

I have been meaning to write about the Paul & Joe Foundation Primer for a very long time. But, the problem is that I just don’t ‘get’ primers. I can’t tell what they’re doing over and above what a moisturiser does. I’ve had primer moments (UD All Nighter definitely a favourite and it really works), but over all, it’s not a product that exists in my beauty routine. So, I’ve really put this one to the test to try and ‘get’ the concept a bit better.

There’s no doubt that Paul & Joe Foundation Primer does give skin a silky feeling surface over which to apply foundation. I think foundation sat better with it than without it, but not enough that I’d rush to use it every day. As a moisturiser, it works beautifully for skin that feels foundation ready and it’s not so full of ‘oily’ ingredients that the application of base over the top turns your face shiny. I regularly apply a drop of Body Shop Serum Oil into any of my bases on ‘dry’ days, and so that seems to serve me very well as far as added moisture goes and I didn’t get a rush of luminosity by using a primer, so I’m still a bit ‘meh’ about the idea. There are versions of this with added pearl so maybe that would up the luminosity.

However, I do think that my foundation stayed for longer and that has to be the crucial element – if a primer works as a base ‘keeper’ then it really does have a purpose over and above moisturising, which is why I like UD. Paul & Joe Foundation Primer did keep my skin supple and soft, even when I used one of my ‘drier’ bases, and added to the keeping element if you do love a primer, this is worth trying. It’s not going to go into my everyday use, but if I think I’m more persuaded that it’s a good idea especially for evenings. You can find it for £23 HERE.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.