Well, it hasn’t taken long for all the big beauty brands to announce their *faces* for the Olympics. Olay has signed Jessica Ennis, Max Factor has signed Keri-Anne Payne and Pantene Pro-V has signed Victoria Pendleton.
But where are the Paralympic faces? Let’s keep it real and remember that the Olympics serve everyone and not just the able bodied. Beauty brands should be doing the same.
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I think you are 100 % right with your paralympic suggestion.
Couldn’t agree more!
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I totally agree with you.
Unfortunately, I think the brand do not see much benefits in sponsorising paralympics athletes, which is the shame.
Too true! And beauty brands could really play off the fact that beauty products are pretty inclusive, unlike fashion. You don’t have to be able bodied to get a lift from that new lipstick or shampoo.
Hi British Beauty Blogger. My husband manages athletes (and a para Olympian) and I thought you should know that paraolympians Sophie Warriner and Ben Rushgrove are both para Olympians with big sponsorship deals for P and G. P& G are also sponsoring the Paralympic games as well as the Olmpics.. That’s a big deal. Thought you should know. Susannah Taylor, Get theGloss.com