Actually, this isn’t a product review as such – don’t love all the references to wrinkles on the packaging, but what I really do love is this:
There’s an ‘actual size’ visual on the side of the packaging that shows exactly how big the product is. I think this is incredibly useful – if you’re a beauty buff then you will know that feeling of disappointment when you buy a BIG box and open up to reveal a TINY product. Although all products have to display the amount in measurment, if you’re in a rush, it’s easy not to check. With this Nivea box, it’s absolutely as plain as day what you’re getting. I like this level of transparency that is consumer focussed. Nice one, Nivea!
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3 comments
Actually if there’s no seal on the box..I do open to make sure it hasn’t been used!! I’ve been caught out this way before in Boots…;(
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In Boots I open the box to make sure that the product is in the box because on one occassion I’ve managed to buy an empty box.
This is one thing I notice on Korean products, they are very unshy and clear when they are for WRINKLES (and it’s always in capital letters), whereas Western products are much more coy about that sort of thing – it’s all youth dew, youth liberator etc. I quite like it though, it’s pretty funny and no nonsense.