Moschino Fresh Couture Fragrance
Moschino Fresh Couture Fragrance

I know, I know, it’s supposed to be witty and ironic. But. All I can suggest is that the Moschino Fresh Couture Fragrance was conceived by those who haven’t cleaned windows recently. Or wiped a kitchen surface or wrestled with the impossibility of cleaning an oven after a cake explosion. I just don’t see what’s witty or clever about creating an olfactory reference to one of the jobs that’s a) often perceived as a women’s work and b) reminds us of the least glamorous thing we ever do.

I get that Moschino Fresh Couture Fragrance is a reference to their catwalk show featuring a car wash (much in the same way as Chanel devised a runway ‘supermarket’) and devised by Jeremy Scott (remember the Moschino ‘Teddy Bear’ that fashion luvvies wept tears of joy over and moved the rest of us into one massive eye-roll). Their words to describe the fragrance is joyful, modern and fresh – exactly how I feel with my head down the loo trying to fish out the limescale.

I guess it’s like our favourite spread for toast – you’ll either love it or you’ll hate it. Moschino Fresh Couture Fragrance launches on 5th November at Selfridges.



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