I know, I know, it’s supposed to be witty and ironic. But. All I can suggest is that the Moschino Fresh Couture Fragrance was conceived by those who haven’t cleaned windows recently. Or wiped a kitchen surface or wrestled with the impossibility of cleaning an oven after a cake explosion. I just don’t see what’s witty or clever about creating an olfactory reference to one of the jobs that’s a) often perceived as a women’s work and b) reminds us of the least glamorous thing we ever do.
I get that Moschino Fresh Couture Fragrance is a reference to their catwalk show featuring a car wash (much in the same way as Chanel devised a runway ‘supermarket’) and devised by Jeremy Scott (remember the Moschino ‘Teddy Bear’ that fashion luvvies wept tears of joy over and moved the rest of us into one massive eye-roll). Their words to describe the fragrance is joyful, modern and fresh – exactly how I feel with my head down the loo trying to fish out the limescale.
I guess it’s like our favourite spread for toast – you’ll either love it or you’ll hate it. Moschino Fresh Couture Fragrance launches on 5th November at Selfridges.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
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