[unpaid/sample/priorpaidrelationship] Ethical doesn’t quite cover Medeau and it’s principles because one word can’t say all of the things that make Medeau different from most other fragrances. I worked with the brand in a consultancy capacity a few months ago hence the ‘prior’ tag, just so we are clear, but what a pleasure it is that they’ve finally landed, all ready to go.
I (and they) would describe Medeau as ‘consciously crafted’ because the level of care and thought that has gone into creating an environmentally low impact, dye free, sustainably sourced (in the UK) and vegan is immense. I mean, it’s not easy at all, to make a fragrance under those guidelines that a) don’t smell of hemp and b) last. The scent is very much sun hit wild meadow – earthy grass and floral with notes of elderflower, bergamot, rose and jasmine amongst others. It settles on the skin as warm and delicately soft with gentle floral wafts. The bottle, by the way, is 97% recyclable – and glory! the label is straight! One of my bug-bears is wonky labels.
All the ingredients are EWG (Environmental Working Group) classified as non-toxic, which, you might be surprised doesn’t have any relationship with ‘natural’. Medeau Origin does contain some natural ingredients, but in fact, it’s formulated using safe synthetics in the form of bioidenticals which take nothing from the land and are 100% non-toxic. So, in my head, this fragrance is a beautiful wedding perfume, or a first fragrance – that graduation point from coveting your mum’s or auntie’s to owning your own and because of its credentials, probably a fragrance they’d let you have! It’s certainly something I’d consider giving a god-daughter or niece (except mine are probably doused in too much Katy Perry Purr right now) although that’s not a way to say it’s a ‘young’ fragrance – it’s universal. There’s something very French about it in attitude – sophisticated, pared back and elegant. It also goes without saying that if you are actively trying to reduce any potential toxins in and on your body for whatever reason, this won’t add to any load but you can do a thorough go-through on the Medeau site before deciding.
Also, just as a note that only you will ever see on the founders, Allison and Ed, they’re learning, listening and powered with belief that they’ve created something special. Which they have – they’re lovely and so is Origin. You can find Medeau Origin HERE. They send a sample out with the full size (which is £85) so you can return unopened if it doesn’t suit, or you can order a sample (£5) HERE so you don’t have the faff of a return.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
8 comments
Thanks for the information – I’ve ordered a sample now. I love to support smaller UK brands and I’m looking for a new spring/summer scent. As I get older my tastes change and it’s nice to have a selection of perfumes to suit my mood, the time of day and the weather and it’s great to try a sample before taking the plunge.
Oh great – I hope you enjoy it. x
Sample ordered. I must confess the ‘clean’ and ‘non-toxic’ headline banner on their site made my teeth itch with irritation…but your recommend over came that….fingers crossed!
The thing is Carrie, it’s so difficult to put across your credentials in a way that everyone hears. I don’t like the term ‘clean’ because is has no real meaning and it’s a marketing term, but it’s so widely understood now (successful marketing!) as something that doesn’t contain known potentially harmful ingredients. Even though many brands just chuck it out there without doing their due diligence. Totally hear your point though – and hope you enjoy x
Wow that sounds gorgeous. I am going to order a sample now!
Hope you enjoy…:-)
I’m wearing it now, it’s lovely. Just hoping it lasts on me, I seem to drink perfumes in these days. Or perhaps most are designed to fade quickly so you put more on (she says, cynically). This is absolutely how I would like to smell though so fingers crossed!!
Oh, that’s good to know!