The worst kept secret in beauty is finally out – Marc Jacobs Beauty is to launch in Harrods in the New Year. Although it’s been possible to buy basic Marc Jacobs Beauty in the MJ store for some time, it’s never really had a splash here. When it launched in the US I bought a few pieces so I have some experience of it already.
However, what’s really interesting is that Marc Jacobs Beauty is part of The Kendo Group, which in turn is part of LVMH, one of the big beauty powerhouses (Givenchy, Guerlain, Dior). The Kendo Group also looks after Kat Von D. It’s not too big a leap to think that if MJ is heading our way, then there is also a possiblity that Kat Von D may follow.
I think I would be more excited about the prospect of Kat Von D than Marc Jacobs, but if you don’t know the Marc Jacobs Beauty brand, I’d sit it alongside Tom Ford but without the bad attitude. Although, that said, I’m apparently not an ‘approved’ Marc Jacobs fragrance blogger so maybe attitude comes hand in hand. Who knows! Anyway, watch this space for updates but I like the idea that a few of our more complacent brands are getting some decent competition to shake them up a bit.
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