Make Up Store

Make Up Store Summer Look 2012

I’m really impressed with the selection of Make Up Store make-up I was sent, particularly the Microshadows which have a really good colour payoff.

Microshadows: Fokelore, (can’t read label), Tradition and Cultural

Swatches are literally one stroke of the brush so payoff is very good.

I also love their metallic eyeliners which have the right level of shimmer for me and very good colour:

Below: Water Spring Metallic, Above: Wave Metallic

And, I totally fell for this nail polish in a pale blue with some shimmer in Kaja. 

 

What I’ve found about Make Up Store is that while they are very good at creating looks, the packaging doesn’t really inspire (and I couldn’t even get the lids off the Eyedusts – seriously, I tried three times) so you don’t feel inclined to pick up the products. I get it that it’s kind of like MAC, but for example, the eyeshadow pots have the letter M in clear plastic so you can see the colours through it, but in fact, you can’t.. it’s been made so thin that you can barely see any colour coming through at all. 

Having used the products though, they’re great and I’ll definitely give the range more attention in future. It’s just something of a leap of imagination for the consumer to connect the products to the looks easily.  


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3 responses to “Make Up Store”

  1. jennifer june

    If I ever visit London I definitely want to visit the shop as the colours ate just amazing! So many!!xxx

  2. I love walking in to the Make up store, everything is just so pretty to look at. although my only buy from there so far has been an umbrella. It was huge, weather was wet and it had Makeup written all over it without being too tacky. I couldn’t resist!

  3. I still have to try the brand but would really love to as they are Swedish and I love everything from Sweden :))) x

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