LOOK Magazine Make Up Range

Ok, well here it is. A sneaky peek at the LOOK beauty range. I don’t really know LOOK magazine all that well, but it’s definitely an interesting move to use a readership platform to launch a beauty range. I’ve often wondered why Vogue or Harpers don’t do a limited edition palette every now and again.. they have the beauty creative world at their fingertips after all. The most interesting thing about LOOK beauty is that they commissioned a print from designer Ashley Isham, who fashionistas go weak for, and it really is a gorgeous design. However, what they didn’t do was continue it as a theme throughout the collection, so some packaging has it and some doesn’t. Obviously, from an aesthetic point of view, the items, such as mascara, that have the print look far more exciting than the ones that don’t. And, in my view, the world really doesn’t need any more perspex lid monos with literally nothing on them at all. They could be anybodys. Anyway, see what you think? As far as I can tell, the formulations are all as you’d expect from a budget brand, and definitely not the powdery, apologetic formulas you get with some. The shadows seem to give a good pay off, and the lipsticks are lovely and creamy, but I haven’t tried everything yet. 

NB: The light in the pictures isn’t amazing, but I couldn’t find a place so late in the day to get them properly lit up without shadows or over-lighting. 

Mascaras with Ashley Isham print
Lipstick boxes with print

Lipstick casing with print detail

The Triple Hit eyeshadows.. they’re huge!

And…the world’s most boring monos.

And an uninspiring blush.

More Triple Hits.

It’s a pretty comprehensive range; foundation, primer, blush, mascara, nail polishes.. everything you could need really, and it’s going to appeal hugely to a much younger market – who ironicially will probably not get the whole Ashley design appeal at all. So, a mixed bag. I also wonder about their tag-line, Designed, tested and worn by the beauty brains at LOOK magazine. Hmm. Did they really?


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7 responses to “LOOK Magazine Make Up Range”

  1. Hayley

    Great post! I’m quite intrigued by this collection and think i’ll be trying a few things when it’s released. The mascaras look so pretty!

    Xxx

    http://www.blogmymakeup.blogspot.com

  2. Trimperley

    Before you posted about this collection I’d not heard of Look magazine. Are they fashion, gossip or beauty?

  3. I love the packaging, dislike the shades. They’re like something you’d expect to get for free with their magazine rather than pay for…

  4. It doesn’t look too bad actually. I think the monos look good. Lipstick is way way way too square. it will be interesting to see where they sell them. Will this be available at boots or superdrug maybe? If this is not the case, I don’t think I am going to go out of my way to swatch them and see if i like it xx

    hoping one item will come free in next edition of look magazine. it would make sense x

  5. i love lipstick

    tag line definitely true. I’ve been working on developing the range with my number 2 Katie, and team for the last year, throughout illness, everything! Was very exciting (and strenouous) project. Don’t write off the blushers, the colours are my dream shades for blush, exciting on the skin, and the lipsticks are my hero picks. Thanks for honest review x

  6. Zahra

    I noticed this in Superdrug the other day. Unfortunately nothing caught my eye and I moved on. From your post it all looks quite decent though. Wish I’ve have done some swatching now. xx

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