Veiled in secrecy, the launch of Lancome Hypnose Precious Cells Mascara is now slated for 28th March on a Harrods exclusive (it launches nationwide in May). In fact, there is already a wait list for the wonder product that uses smart technology to treat and beautify lashes. Way back, when all the lash growth treatments were hitting the news, I wondered how long it would be before that technology transferred to a multi-functional mascara. Hypnose Precious Cells contains a formula that encourages lash growth by regenerating cells at the root of the lash. This apparantly helps to strengthen and thicken lashes as well as stopping mature lashes falling out too soon (ergo the thickening claim, I guess). A new brush design enables the user to get to the very root of the lashes because it is all important for the formula to reach down that far. Expect three colours: black, brown and blue. £22. Julia Roberts is the current face of Lancome.

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