Clinique has been supporting Kiss It Better for several years now and I genuinely can’t think of a more worthwhile cause. Kiss It Better began when beauty editor, Carmel Allen’s daughter, Josephine, was diagnosed with a neuroblastoma; a type of cancer. Deciding to turn Josephine’s experience into something positive and make a difference to children with cancer, Carmel set up the Kiss it Better appeal with Great Ormond Street Hospital where Josephine was treated.
The set above, Kisses From Clinique, £24, features the best selling shades from Clinique’s Superbalm Moisturizing Gloss, and will be sold exclusively at House of Fraser (excluding Ireland) and www.clinique.co.uk with 50% of the RRP (£6 each from Clinique and HoF) goes to Kiss It Better through the month of Februaty.
What I like about this is that Clinique has been unwavering in its support of Kiss It Better – it’s a relatively small charity with a specific aim and they’ve used a genuinely personal link to get right behind it. It’s preferable (to me, anyway) that smaller charities aren’t neglected by big corporations – sometimes with Breast Cancer Awareness I feel like it’s all the bigger charities that get the hard cash which makes it so much harder for smaller, specific fund raising to get a look in. That’s not to say, of course, that the bigger organisations aren’t deserving – they certainly are, but I just like the way that Clinique has stuck to their guns in giving regular support to something a little less obvious. And anyway, who wouldn’t want the Kiss it Better set above? It’s gorgeous!
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