There are a lot of new fragrance launches ahead, but this one, Viva Rock, caught my attention with the packaging because it’s so in-your-face, and yet the scent itself is not at all shouty. It’s a woody floral with key notes of mandarin, rose, cherry blossom and musks. It’s available from February at Harvey Nichols and nationwide in March for £29/30ml. 

I think this one will get a lot of coverage for the ‘Brit’ inspired packaging for our Olympic year. 

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