Jo Malone The London Blooms Collection
This is a limited edition range launching in March of next year. It’s very interesting to note that the original Jo Malone signature is very much being written out of the range – this collection is something quite different. Fragrance creator, Christine Nagel has impeccible, understated taste, a little like JM, but is definitely stamping her mark on this range.
I liked two out of the three – they’re all very, very floral as the name would suggest, but White Lilac & Rhubarb is the one that caught my attention. It’s beautifully constructed, with enough rhubarb to be fruity and just enough lilac to balance it off. Peony & Moss, however, isn’t to my taste – it smelled (dare I say it) just a little bit Crabtree & Evelyn. Iris and Lady Moore is quite lively – spicy and fresh at the same time with green hints that really hit the senses.
But, the things that are so beautiful, and will capture the gifting market for the whole of spring are the gorgeous botanical drawings on each bottle. Jo Malone have taken away any labelling from the back of the bottle so the picture is perfect from all angles. Painted by Heather Maunders, they capture all the English flower goodness we wish we could actually grow in our gardens!
*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.