Japanese Beauty Style

I spend easily more time than I should on the iMomoko and Sasa sites looking for new products to try. iMomoko is where I bought my hand mask from and I was pretty pleased with that. The sheet mask concept isn’t yet readily accepted in the UK, but I think 2012 could be when they really start to filter through as a more commonplace thing. I’ve already been contacted by a couple of brands who specialise in sheet masks so I’m looking forward to trying them out. 

Cooling Sheets for Tired Eyes from Sasa

Face Mask Sheet

Similar to this

Sheet Face Peel Mask

Because most of us are more used to the traditional cream masks, sheets are quite a strange concept; personally, I find they take some getting used to. For a start, they feel cold on your face, second you aren’t nearly as mobile in a sheet as you are with a cream mask and thirdly, they seem to leave my skin a little bit dry. I don’t yet quite have the faith in them that I do with regular masks. 


Anyway, on a recent visit to the iMomoko site, I found some beautiful (and strange) things very much in Eastern style; I am such a magpie so I always go for the pretty stuff. I gave the horse oil a miss though. Ew. And the Rub Me Tender Fog Peeling Mask? Passed on that, too. Some things just don’t translate. One brand I do keep my eye on is Etude House who make things that look cute and interesting, like these MiniMe Fragrances:







They’re really child-like but that doesn’t stop me wanting one!

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Jane Cunningham

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10 responses to “Japanese Beauty Style”

  1. Stitchinwitch

    I must get a Mini me fragrance. My daughter collects the Harajuku Lovers ones and I know these would be just as loved.

    Reply
  2. Muslimah Beauty

    I’ve never got anything from Japan but I’ve used products from China and they worked really well.

    I’ve heard about the stick on face masks which I’m DESPERATE to try! Those 3D ones look pretty interesting..

    Reply
  3. Jamilla Camel

    I’m planning a trip to Tokyo next month…the list is looong….

    Reply
  4. Bunny

    I love sheet masks! They are just so convenient and many of them gives you immediate results.

    The thing about sheet mask is that you can’t leave them on for too long. When the mask is drier than your skin it withdraws moisture.

    An effective sheet mask should be drenched in essence. If it’s made of a nice material your skin absorbs more of the essence and goodness. Some sheet masks are made of paper which fuses into the atmosphere rather than your skin.

    Ps. Those Etude House fragrances look adorable!

    Reply
  5. afrenchbeautyaddictinlondon

    I’ve been to Japan in November and became frantic when I went to their cosmetics stores which are full of crazy, cute, really good quality, sometimes scary stuff. In case you’re interested, and not afraid to use Google Translate, I wrote 2 very detailed posts on my observation of Japanese beauty, from hygiene to make-up, skincare and haircare.

    Reply
  6. Miss Ali

    Have you tried putting the packet the sheet mask is in, in a basin of warm water? Warms the mask up so it’s not cold 🙂 I got a load of them from SaSa when I was in HK last year, I love them.. No huge life changing benefits to my skin, they basically just make my skin soft, but that’s about all I get from a normal mask too..

    Reply
  7. glossedintranslation.com

    I love sheet masks; I’ve had much more luck with them than cream masks. My one issue is that none of them ever fit my face: usually they’re too big in some areas and too small in others, so I end up cutting and sticking to cover gaps!

    Sheet masks have always struck me as more emollient than usual creamy ones, but that may be because when I was buying them I made sure they didn’t have alcohol in them (or had it very low down in the ingredients list). Maybe check the ingredients on your masks and see? Many of the widely-available sheet masks in Japan had alcohol in them.

    For the Japanese masks: look for the word エタノール (ethanol) in the 成分 (ingredients) section. I can’t help with the Holika Holika though as that’s Korean.

    (Also, if you want to try a new one out, I’d like to recommend the Mandom Barrier Repair masks)

    Reply
  8. migrainemidge

    Oh, I’m a sucker for Asian beauty products. The packaging is insanely cute and from what I’ve tried and heard, they’re quite good too! Especially brands like My Beauty Diary and Etude House.
    Have you tried BB Creams?

    Reply
  9. Anonymous

    Hi, thought I’d let you know just in case you were unaware that I think 2 out of the 4brands shown with pictures isn’t actually Japanese..? Lol im not sure if you know already but since the post is called Japanese Beauty..bc i think it would be strange to see a post titled British beauty items then have Chanel products on it or vice versa lol EtudeHouse isn’t Japanese for sure, and I think HolikaHolika also might not be, not 100%sure since they are a relatively new brand..thought Id let you know just in case you didn’t! Sorry if you knew already!

    Reply
  10. effortgirl

    Hi, as anon mentioned, Etude House and Holika Holika is Korean. But the My Beauty Diary brand mentioned by migrainemidge is actually Taiwanese.

    Reply

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