I’m quite intrigued by this product that I spotted on my favourite site for stocking up on Japanese and Korean brands, www.imomoko.com. It’s a liquid foundation soaked cushion, also with sunscreen, moisturiser and whitening essence. Amazingly, for such a ‘wet’ product, it is SPF50.
One of the key ingredients is mineral clay water; fine sea water clay particles melted into water which helps to hydrate the skin and give a cooling action. According to the site (and it’s not always accurate in translation to be honest), it helps to reduce dead skin cells, impurities and sebum. I think this is the kind of thing we’ll see next year as all the beauty brands wonder how they can flog a little bit more life out of the BB and CC concepts.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
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