A couple of weeks ago I was a guest of the Gucci Guilty team at the Fifi Awards that honours all things fragrant. It’s nothing short of embarrassing when you are hosted by a brand and end up not liking the product in question. Since I’d never even had a whiff of Gucci Guilty I was expecting it to be pretty average – mass fragrance, even in the luxury sector, doesn’t often hold any appeal to me. The team were really quite excited and hopeful of an award (and these events do give a glimpse into how much such awards genuinely mean to the teams behind the creation and promotion of a product). 

The Gucci Guilty fragrance did indeed pick up an award – two, in fact. Best New Prestige Fragrance For Women and The Perfume Shop’s ‘People’s Choice’ Award. It turns out that they were well deserved. On a personal level, the fragrance holds just the right amount of sweetness to make it appealing to me. I always feel that admitting to liking sweet perfumes is a social faux pas akin to liking sweet wine or sweet sherry (it is posher, it seems, to prefer it ‘dry’), but Guilty is a fruity floral with notes of peach, mandarin, pink pepper, lilac and geranium with down notes of amber and patchouli. On my skin it is sugary and warm – its quite heavy so you only need a drop or two – and it moves later into quite a full blown, heady scent that is perfect for evenings, but harder to carry off during the daytime.

So, congratulations Gucci Guilty on the awards, and whew…my blushes are spared – it’s pretty damn gorgeous.

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