Go Nude (The Real Nude, That Is)
When industry giants, L’Oreal, decided they could trample over the little guys, they met more than their match in Bryan Meehan, who founded Nude Skincare with Ali Hewson. L’Oreal – owners of YSL Beaute, of which the Stella McCartney beauty brand forms a part – insisted that they were going to release Stella’s new fragrance with the name StellaNude. Bryan and Ali objected as this was a direct infringement of the Nude (Skincare) trademark. Now it seems that a judge agrees with Bryan and Ali by giving the go-ahead for a trial to take place next year.
Now, I can’t help thinking that a huge corporation like L’Oreal ought to have a creative team that is actually creative enough to find a name for a prestigious Stella McCartney fragrance that isn’t already taken by someone else. Is that not just like, uh, a creative basic? There are so many other words that mean nude or thereabouts: bare, undressed, revealed, naked…to name but a few (L’Oreal, if you’re loving these options, please feel free to call…), that it is verging on ridiculous that there really wasn’t another – possibly even better – name on the table.
Ironically, Stella McCartney is a devout lover of all things green and eco…..Bryan Meehan’s other business is organic & natural stores, Fresh & Wild.
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