We all know about beauty vending machines – we don’t have many yet in the UK – but they’re quite common in airports and other countries. The novelty of popping in your coins and your favourite beauty product popping out of the bottom of the machine doesn’t get old!
So, if we’re looking at forward trends, think about how hot sampling is right now. Brands realise that samples do convert to consumers, so expect to see free sampler vending machines in the not too distant future, where brands rent the machines and allow customers to help themselves. Think then, if the machines were located near to that same brand’s counter or store how well that could work for fragrance, for example.
To take the sampling vending machine on a step further, if brands include a shopping incentive, such as a money-off voucher with each sample, you’d probably be hot-footing it to the counter as fast as you can!
So, the real trend news for beauty isn’t so much the shades of the season or the new creams, but about innovative ways to entice the consumer.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.