|Frontcover Day-Time, Night-Time|
|Boots 17 Good Day Great Night|
|Top is Frontcover, bottom is Boots 17|
So, does it really matter? Well, in world terms, no, there a billion things that matter more, but think of it like this: long term, smaller brands will just fizzle out because there will simply be no point in being creative and different when they know that literally the following season their individual work will be taken as a green light for anyone to copy. Clever design will mean that others are just different enough to avoid copyright law but so similar that the consumer won’t really know the difference. We will ultimately be putting all our money in one giant pot and narrowing our own choices in beauty..the more we buy into ‘bargain’ homages, the more we squeeze out innovation and choice.
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