Diorshow Iconic OverCurl Lift & Curl Mascara Launch

Dior 2013 Book  & Candle
Dior 2013 Book & Candle

Today is really all about Dior because I’m posting from Paris where I’ve come to see the forthcoming newness – it’s everything for eyes! A wonderful lift and curl mascara, DiorShow Iconic Overcurl Lift & Curl, an easy-to-use pen liner and eighteen brand new mono shades for eyes.

Dior Store Beauty Section
Dior Store Beauty Section

I’m here with Ruth Crilly from A Model Recommends and Charlotte from the Dior Press Office. We kicked off our day today with a visit to the Dior store – it is the best smelling store in Paris because it is scented with my favourite candle in the world; as far as I am aware you can only buy it here. It smells of powdery lily of the valley and is just beautiful. Inside the store is a mirrored room, hung with chandeliers, and that’s where all the beauty and fragrance is displayed. There are little touches that are so beautiful – such as these fragrance testing cards, embossed with the bottle of each fragrance group.

Dior Fragrance Cards
Dior Fragrance Cards

I’m a little bit tempted to put these side by side in a frame.. I love them.

After we’d finished (not) shopping at the Dior store we headed off to a studio in another part of town to have a look at the new launches coming up in February. First up the Monos:

Dior Monos 2013
Dior Monos 2013

Eighteen brand new shades split into three groups; neutral, colour pop and smoky.

Dior Mono Shades 2013
Dior Mono Shades 2013

We’re here with lots of other bloggers from around the world; some new faces and some old friends; Megan at Refinery29.com (USA), Julia from BeautyInsider.ru (Russia) and Huda from HudaBeauty.com (Dubai). At the studio we had the chance to be made up by one of the Dior Make-up Artists and I chose to step right out of my comfort zone of neutrals to go for the colour pop!

Dior Beauty Chart
Dior Beauty Chart

Above is my beauty chart (sadly, looking nothing like me at all!) but gives an make-up artists’ impression of how the make-up will look – I opted for shocking pink with black for super smoky, pop eyes.

Dior Mono Shades
Dior Mono Shades

Very cleverly, after doing almost the entire eye socket in the shocking pink (scary!) the make-up artist then smoked almost all of it out with black leaving a blurry pink halo around the edges. He then added liner with the new Dior soft pen liner, some inner rim kohl and under-eye black liner.. smoky is not the word! And, the darker he went the more golden my eyes (which are naturally mid brown) looked. It was quite spectacular. The look was finished with Dior Rosy Glow mixed with some foundation to turn it creamy and a transparent baby pink gloss.

Dior Pen Liner Catwalk Black

The liner is very soft; the line doesn’t bleed out and it’s jet, jet black.

Dior Soft Pen Liner
Dior Soft Pen Liner in Catwalk Black

You know how hard it is not to take all the shampoos and shower-caps from hotel bathrooms? Well, that’s how I felt about these:

Dior Shadow Applicators
Dior Shadow Applicators

And, er, these:

Dior Pens
Dior Pens

But, I didn’t let the UK down!

The big launch for Dior next month is their new Diorshow Iconic Overcurl Lift & Curl Mascara – it has a long, curved, lid shaped brush to really grab the lashes and pull the mascara all the way through. I have lash extensions so didn’t try this out – but there were some wayyy long lashes in the room! I’ll post more on this when I’m home.

Finally, for now, I’ve never had aspirations to be a make-up artist, BUT, for the sake of this little thing, I could seriously have a rethink:

The World's Smallest Dior Bag....
The World’s Smallest Dior Bag….
..is for Cotton Buds!
..is for Cotton Buds!

Seriously… !


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8 responses to “Diorshow Iconic OverCurl Lift & Curl Mascara Launch”

  1. Cath

    Hahah I have this mini bag! It had dior brush inside and now I keep keys 🙂

  2. Helen Gray

    Oh Jane It’s every so beautiful. I am dying of jealously right now, its those little touches that make it perfect. Have fun in Paris x

    1. Jane

      thank so much Helen. xx

  3. Jane, I love your new blog look, gorgeous! And what a fab opportunity – sounds amazing and I bet you looked fab, wish we could see you with your make over! Don’t worry about nicking the pens, grab the cotton bud bag 😉 x

    1. Jane

      thank you so much Alice!

  4. Scarf Addict

    Oh wow fab post! I love Dior – was the first photo of the Cherie Bow collection at Ave Montaigne? Their make up dept is TDF! If so I think I need to go! Thanks for a fab post. SAx

      1. Scarf Addict

        Oh joy!!!!
        Thanks:-))

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