I was recently sent a press release from Clinique with an expert dentist quote saying that some of their lipsticks (a few from each of their ranges basically) actually really truly scientifically absolutely make your teeth look whiter by – wait for it – one shade. Sigh. For the price of a Clinique ‘tooth brightening’ lippie (£14.50), you could go and buy some whitening toothpaste for a much better and longer lived result.
And this does bring me on to ‘expert quotes’. I can’t help noticing that some so called beauty experts are ending up as rent-a-quote – one facialist in particular seems to be available to endorse just about anything. Nice work if you can get it.
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Yeah, no, they have bluea undertones which indeed makes teeth appear to look a bit whiter. Probably not to a whole shade, but a little bit brighter… :))
p.s. i am having a giveaway on my blog, wanna drop by? 🙂
It doesn’t sound like an outrageous claim to me so long as you don’t expect miracles.
As to rent-a-quotes, I think that it is always as well to be on the look out for hidden sales messages in anything you read online or off. Having a named expert endorse something openly is probably the most transparent and easiest to spot PR stunt.
Hmmm do agree with the ‘rent a quote’ comment but speaking with my PR hat on it’s really tricky to get credible endorsement for products these days! Usually the experts do actually like and rate the product so we get ‘great quote’ (so to speak) but you’re faced with so many hurdles – Client wants a ‘must have’ expert quote, consumers want to know it works before buying it, beauty editors and bloggers need something credible to make it stand out from the crowd…
Of course you’re right BBB – some experts are simply rent a quote and beauty PR’s need to do their research to find new and interesting experts to add another dimension to a new product launch, rather than keep paying through the nose for the same old, same old.