Creed is just one of those brands that hits the spot every single time – one of my favourite all time scents is Creed Virgin Island Water for its ability to truly smell of the inspiration behind it. Created by Olivier and Erwin Creed to capture sailing off the Caribbean, you get a blast of warm flowers and spices, wet, tropical and salty oceanic notes and somehow sunshine, that puts you right on that sailing boat. But £52 for a deodorant? Really? And yet, I kind of want to. It’s HERE

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