The official title for this floral palette is Le Magnolia Eye & Cheek Palette. Your eyes will water when I tell you that it’s £74. But, every year, Chantecaille get behind an environmental cause and raise money from the sales of each palette. It’s not a huge amount – 5% – but these numbers do add up. This year, they’ve chosen TRAFFIC International Fairwild Standard.
The magnolia design represents the Houpu Magnolia tree – harvested into extinction. While most of us will have no particular emotional connection to the Houpu tree, it’s the bigger picture that Chantecaille is targeting. The fact that many plants, if not harvested sustainably, will simply not exist any more. That won’t affect you until you need a medicine, for example, that is no longer available because the raw ingredient doesn’t exist any more. The Houpu Magnolia tree is a good example; widely used in both medecine and cosmetics, it simply doesn’t exist in the wild now. So, a cosmetic brand making a point about how environmentally damaging the cosmetic industry can be is quite something. The TRAFFIC International Fairwild Standard tries to ensure sustainability in the wild so that things that we won’t miss until we really, really need them won’t disappear.
Inside the palette are three eye colours and a peachy cheek colour. The palette is refillable. It’s already launched in the US, but hits Harrods, Liberty, Fenwick Bond St, and SpaceNK, amongst others, in February.
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To be honest it’s quite embarrassing that they only donate 5%. I know we can’t expect every beauty company to ‘do a MAC’ and donate every penny of a certain product, but you’d think that – since every Chantecaille product is rather dear – they could actually be generous and donate at least 25%.
I always think it’s on the low side to be honest.. but I have, in the past, seen what the numbers add up to and it’s not insignificant. I’d also say that the brand champions the less ‘sexy’ kind of charities – they’re the only brand I’ve ever known to put sharks on a beauty palette and make it look appealing! Don’t forget, Chantecaille is a global brand, but I completely take your point that 5% seems low.
I love that palette, and will buy. The Breast Cancer items only donate 5% usually and thinking that a Bobbi Brown or Estee Lauder lip gloss in pink costs a lot less than a Chantecaille palette. I always thought a company like EL could donate so much more as they are always out there pushing Breast Cancer as a major charity for them.
I think in a lot of cases, EL brands donate £5 per item rather than 5% x
These colors look very natural and perfect for everyday wear. Love it.
Mel | http://www.thegossipdarling.com