No, that title isn’t my winter shopping list, but it is rather exciting news for a BIOEffect fan like me. As we know, Boots don’t stock huge numbers of highly priced skin care items.. not in the £100+ range.. in fact, I’m not sure I know of any. But, they’ve taken BIOEffect and at £125 a pop, this is new ground. As a confirmed BIOEffect fan (it really is the skin care I use all the time) I’m delighted that it will be much more easily available. Because the brand uses EGF technology and wants users to really understand what the serum is all about, they’ve taken on consultants at 20 selected Boots stores to be on hand to explain how and why it works. It will also be on Boots.com and, of course, you get Advantage Points on purchase. It’s a massive risk for such a small brand and I really, truly hope it works out. Look out for it on launch day – 21st September.
I generally carry about BIOEffect samples and have given them out to several friends in and out of the beauty industry – lots have gone on to make a full price purchase (and no, I don’t get paid for it!) and while I hate to sound like a walking BIOEffect ad, I really don’t know of anything better for my skin.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
4 comments
I loved the sample of this I got from a link you posted when it launched. The Boots points may (tentatively…only might) make me consider purchasing a full size. It’s lovely but maybe when I’m richer and then the Boots points don’t even matter ;p xx
After how many days/weeks did you think that this was the product that make a difference to your skin. What exactly was the difference? Thanks. S
I got sent this serum with the glossybox and totally fell in love with it. Amazing product!!! 🙂
I actually found an Icelanding site where it is priced way under 125£. I think it was around 70 EUR.