So, how to describe this product? It’s a fibre filled brow gel to build up brows – and I haven’t seen anything like it in other formulas. I watched it being put on Ian (yes, a man), who has very light brows and while he didn’t suddenly have mega-brows, they just became ‘there’ when they weren’t there before! When I used it on my brows which are quite fully anyway but a tediously mousy brown, they absolutely turned into wow-brows! So, I think you could say that it is multi-functional.
So, it’s a teeny-weeny little brush which means you can apply very precisely – and thankfully, it’s completely smudge-proof – but one of the big claims that Benefit are making is that it looks completely natural. Having seen it applied, it really does and the buildability means you can start of gently and work your way up to major brow!
Benefit Gimme Brow launches in March 2014 for £17.50. That seems too long to wait – hurry up, Benefit!
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