Both NeoStrata and the Exuviance skin care ranges have been bought by Johnson & Johnson. While they own Neutrogena, Clean & Clear, Aveeno and Piz Buin, they don’t have any skin care on the kind of price level of either of the new brands. I often wondered why J&J steered clear of the more luxury end of the skin care market so it will be interesting to watch this journey.
As you’ve probably heard, Rhianna is bringing out her own beauty range – Fenty Beauty – with LVMH, owners of Dior, Guerlain and Givenchy (to name a few). A celebrity, or more approachable brand, is missing from their beauty line-up, so I can see how this fits. There’s not a whole lot of information about it yet, so I’m really interested to see how it’s positioned and what the price points are.
Estee Lauder is bringing out a beauty range with Victoria Beckham. Again, there isn’t really much info on this one, but the bigger thing, I think, to be excited about is the Angela Bassett collaboration with Dr Barbara Sturm. Together they’ve created a skin care range for darker skin tones. This is so massive in implication – the success of a luxury skin care range aimed at women of colour has the potential to trickle down the price category when other brands follow suit, meaning that it could become a completely mainstream skin care category.
Introducing KateCeuticals #Ad
An emerging area of growth in personal devices (this category had big growth last year, but also a big return rate meaning that while we’re very tempted in, the products aren’t necessarily living up to expectation) is hair regrowth. We’re used to seeing devices that get rid of hair, but keep an eye on this new area of personal care – it’s going to be huge. Currently on my radar is the Hairmax Laser Comb (£399 HERE) that promises new hair growth and higher density in a few weeks using light energy. I have NO idea whether it works, but I know that hair loss is a huge issue for many men and women and this brand has extensive clinicals that you can read more about HERE.
Source: Happi.com, Cosmetic Business News
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