It’s really all in the detail. The Chinese authorities have issued a fine to Clinique for misleading claims on their Fresh Pressed Daily Booster and while they were about it, also issued penalties to Origins for being unable to provide reports proving a wound healing claim on a Plantscription product. I’ve never seen such claims on any Plantscription product but the brand uses extracts from the Anogeissus tree which is used in certain countries for wound healing so it may be a lost in translation error. Remember, might and may are powerfully pointless words on any branding. Clinique’s claims to improve ‘pockmarks’ – which is not a word I’ve ever seen used across UK or USA branding or descriptions – was considered misleading.

Kim Kardashian’s KKW beauty brand is closing down to rebrand – closing from August 1st, the announcement promises ‘new formulas that are more modern’ and sustainable packaging. This is at roughly the same time that Coty announces a relaunch of Kylie Cosmetics which Kylie Jenner, Kim’s sister, sold to Coty for $600 million. Kim sold 20% of KKW to Coty for $200 million earlier this year.

While we are on the subject of high rolling in the beauty business, Make Up Revolution is set to hit the London stock market this month with a listing that is rumoured to be worth £500 million. Their new Planet Revolution brand has sustainability and recycling at the forefront with a recyclable palette. I am absolutely buying shares!

A brand to keep an eye on is LOLI Beauty that has recently received seeding funds from Natura & Co’s venture capital fund. Natura owns The Body Shop. LOLI (Living Organic, Loving Ingredients) is zero waste, sustainable and organic.

Scarlett Johansonn is set to launch a beauty line in 2022 – obviously it will have carefully selected ingredients that place skin health and wholesome ingredients at the fore (see how hard I’m trying not to say ‘clean’) but the jury is out on exactly what. Hair? Skin? Makeup? My bet is on hair – there’s a celebrity gap in that market. It’s backed by the same investors as Florence by Mills and Moon Oral Care. Oh, and while we are talking celeb beauty – Harry Styles.

Some possible good news for anyone still missing the prospect of Sephora coming to the UK. They’ve recently tied up with Zalando, a German e-commerce site that services all of Europe. They’re starting in Germany and rolling out through into 2022 and we are in Europe…so…

Make Up For Ever isn’t Gone Forever after its overnight flit from the UK. It’s also re-launched and for the UK is on Feel Unique. It opened out in Europe, China, The Middle East and Asia during the pandemic with a semi-matte Rouge Artist lipstick which beat the at the time trends and helped push sales up. Look out for Watertone Foundation with 94% natural ingredients.

It’s a very big deal indeed that Givaudan (one of the world’s biggest companies developing flavours and fragrances) and BASF (the largest chemical producing company in the world) – two huge names in behind the scenes beauty – have developed three methods that can be used to test allergic reactions on skin without any need to involve animals. They’ve been approved by the OECD (Organisation for Economic Co-operation and Development). It’s a major step.

Harrods H Beauty store is doing well – well enough to open three more stores around the UK; Edinburgh and Newcastle to start with. While we were all wondering where we’d buy beauty after the closure of department stores, Harrods has been working on the answer.

Brand to watch: Uniskin – a C-beauty brand that’s just raised $15 million investment. I can’t think of anything I want more right now than Frozen Eyelash Hand Cream. It’s HERE.

Sources & Resources:, BoF, Yahoo, Cosmetics Business.


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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.