We’ve barely entered 2019 so this one will be brief, but a couple of things have jumped out as interesting.
Grey Gone: This is really a very significant development from Lucas Meyer, a Canadian ingredient development company. They’ve developed a biomimetic peptide that stimulates melanin production in hair – they suggest that this particular peptide can reverse the greying process. Whether you opt to go grey or dye hair is very much personal choice but the possibility – for all genders – of keeping hair its natural colour is an immense development. There’s not really any information yet on how they’ll translate this – shampoo, conditioner or mask? Perhaps it will be a salon only treatment…but I’d love to see which brands are queuing for exclusive use. I’d definitely want to try it, not because I’m grey shy but just to see how well it works.
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Oh, poo. It’s not beauty, but this law suit is just too good to leave out. Julie over at thefashionlaw.com has reported that toy manufacturer, MGA Entertianment is suing Louis Vuitton for trying to shut down their slime toy, Poopey Pooey Puitton, a poo emoji shaped, er, handbag that bears a remarkable similarity to an LV design. I mean, the thought of the lawyers saying Poopey Pooey Puitton every five minutes – how will anyone keep a straight face? If they sold tickets, I’d go. MGA is adamant that Poopey doesn’t not infringe LV intellectual property.
No Buy: One of the biggest underground beauty movements at the moment is the #Nobuy. I follow several Reddit threads including r/makeuprehab with 49,000+ members based solely on not buying more products. And that’s the tip of the ice-berg – buying fewer beauty products is a goal and that’s a problem for the beauty industry. The #nobuy is seeping out to influencers who are actually listening to their audience and encouraging less – these are the influencers that people want to hear from now. Even some of the bigger USA beauty gurus are turning their back on PR, preferring to buy the products they want rather than sift through the multiple products sent by brands. It’s a consistent desire from contributors to several reddit threads that what they want to hear about, read about and watch are people who don’t deal in flippant excess but are more considered in their recommendation approach.
Liquid Free. Waterless has been a forthcoming trend for quite some time – it’s an important conversation amongst beauty brands looking to be less wasteful with this precious commodity. P&G has announced that they’re bringing a new brand, DS3, to market that is entirely waterless. Examples of ‘waterless’ are dry shampoo, solid cleansing bars, solid shampoo and/or conditioner. There are plenty of waterless make up products, obviously, but it’s far more difficult to achieve with personal care products. Packaging for DS3 is recyclable and biodegradable, apparently. Expected launch is late this year.
Lady Gaga Make Up Line. Anyone who’s been waiting for this to make an appearance since the rumours began early last year will be happy to know that there is now a live website, Hausbeauty.com. There’s nothing on the site (at all), but it does indicate forward movement. It will be interesting to see which UK retailer is in the running for this – I imagine that Harvey Nichols will be out because of Fenty.
Ref: www.cosmeticbusiness.com www.globalcosmeticsnews.com www.thefashionlaw.com www.reddit.com
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6 comments
I like these BBN posts very much and this has to be the best first one of the year yet! The PPP bag is just too funny but I can understand why a luxury brand might have errm a slight issue with it. It will be very interesting to see how the Haus Beauty concept rolls out – will be it another Fenty type super success (fab products, shades and right price point)..? Look forward to seeing it in due course. And yes to the less is more approach to beauty. I have acquired a large pile of palettes where perhaps 20% of the shades are in regular use so I am going back to them for a review and sort out. Plus I am rediscovering the joy of using a single eyeshadow for everyday. Saves a heap of time! Happy Thursday Jane xx
I absolutely enjoyed this post so much! Thanks for all these updates that most of us wouldn’t even know about. I’m so interested in the grey hair reversal technology, since I’m interested in anything hair, really, but my mom would be thrilled if she could dye her greys less often. 🙂
I love BBB…but just wanted to let you know that the Jo MaloneXHuntsman has been in shops for over 6 months that I know of
oh my – really?? Harrods had it listed under their ‘coming soon’ section – I’ll remove that then and thank you so much for flagging.
I find fashion and beauty business funnier (if not more weird) than it was way back when I was way more youthful thanks to the internet and the effects of social media. I understand the problem of copyright but really? The poo?
As for nobuy and downsizing. I think back when I had just a small stash in my 80’s teen years and I was content. Now, as an adult, I have downsized tremendously and I admit to just buying the necessities like mascara. I think just the oversaturation of makeup and the knockoffs of many brands has made me uninterested in a sense. It is sad because I always loved looking at new things, now i just expect the same. However, I find the marketing aspect of certain brands fascinating like Pat McGrath!
I also think social media is adding to nobuy and downsizing. After all, the Terms of Service from some of these sites is like giving away your first born and future born!! Popsugar is one!
LV and their copyright! LOL
Haircolor sounds interesting. I just wonder if this technology will spread to face products and such like foundation for vitiligo?
Liquid free products would go well with the dehydrated water packets!!! I can see a trend in these for beauty!
NoBuy — I hope some people are doing well. There is an oversaturation of product. I just like to see the excitement of the advertising campaign of the beauty products than the product itself. Fascinating to see how it works on the human psyche!
I also think social media has played a place for nobuy, after all, pictures of someone’s stash and face on social media could mean no ownership over them. Just look at PopSugar’s TOS. They want your first born and future born!!!