In beauty business news, as we might have expected, P&G job losses are starting to kick in since they divested many of their brands to Coty in a $15 billion deal. It’s thought that as many as 10,000 P&G employees (think also factory workers, distribution centres rather than just office) will lose their jobs. There’s a certain irony that Coty revenue is down, only making a profit in the fourth quarter of the fiscal year. (Main Picture is the new Marc Jacobs Fragrance, Decadence).
Another brand that hasn’t been doing terribly well for a while is Elizabeth Arden – it’s quite tricky to breakdown all the regions of a global brand financially, but thanks to Happi.com, I can put it like this, “Q4 sales fell to $175.5 million from $191.7 million, as a 14% drop in North America sales offset a 4% increase in international sales.”
Taking a look at forward trends, anti-sweat make up is a thing. Check out Sweat Cosmetics HERE – make up for workouts. Bobbi Brown has also recently introduced sweat proof (she calls it rather coyly, ‘life proof’) make up in the form of brow pencils and cream shadows. As Bobbi is part of the Lauder group, and they do love a trend theme to seep into every possible part of brand portfolio, I think we can expect similar products across the board in due course, pointed towards women who love to exercise. If the beauty industry has its way, we’ll soon be gym-shamed if we’re not sweating through some decent make up.
If you’re curious about beauty brand stocks and shares, Forbes.com always has news, and it’s rather an interesting way to view the beauty industry. As consumers, we view it from an advertising and what-we-see-on-the-shelf perspective, but at the finance end, all they see is numbers, not a new Rouge Noir collection! It’s utterly irrelevant at the corporate end how nice our skin looks.
Of course, everyone’s looking at how well brands are performing on social media – I think you might be surprised to know that Aveda is a top performer on Facebook! Anastasia Beverley Hills takes it on Instagram, while Twitter stars are Benefit, MAC and Urban Decay. Across all three channels, Anastasia Beverley Hills is streets ahead. I barely know the brand at all, but it’s HERE at Cult Beauty.
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My gut instinct is errr at the thought of it becoming the norm to do gym make-up too. Obviously a choice, and I guess given the rise in gym selfies it was kind of inevitable. Personally I’ll just view a good gym face as when I’m red and sweating having given it my all ;).
Interesting to see the Social media view too. I’ve heard of Anastasia Beverley Hills via various social folks I follow. I’ve looked into it because the reviews are so favourable. Pleasing that a brand that’s still independent(?) is the leader in the field of social.
Always enjoy your beauty business posts. Susan, London
Hi Jane! Thanks to you and your article I’ve discovered the Happi magazine! Your Beauty Business News articles are so interesting, I enjoy learning more about the industry through your posts. I was wondering what are your top websites for fresh news on beauty trend/ beauty industry?
One of your fans from France 🙂
Hi Choco.. it’s really a variety of sources so no one single place. x
Not interested in gym makeup, but very interested in sweatproof makeup for hyperhidrosis sufferers and other people who sweat easily – it’s surprisingly hard to find, because being oilproof/shineproof is so different to sweatproof. Some of the Asian makeup is good though because of how humid their summers are.
Great insights, and I’m not too surprised to see Anastasia Beverley Hills doing well on social media. The brand’s content is highly engaging in that much of it is consumer generated. Anastasia Beverley Hills will oftentimes share looks customers have posted on their own pages, and I love that as not only does it give other customers an idea of how a product would look on them, it also shows that the brand appreciates them.
Gotta admire the beauty industry’s gumption. 1) Invent a new category to get us to shill 2) make us think that our makeup has sweated off during the day so we need to apply more!
Interesting about Anastasia Beverley Hills. I wasn’t that aware of them until i read this post on ITG a whole ago (in which she talks about her social strategy too)…
BTW, did you get my email about Like To Know It the other day after your tweet?
I did… so sorry… so behind on emails ..will reply xx
Hi Jane, thanks for the Sweat link, I have rosacea and sweat as a result of it.. any chance you could do a blog post on makeup for flushing, rosacea or menopause? I have all 3 and I am yet to find a foundation that stays put during hot flushes.
Rosacea, yes because there are things that can help a bit, but flushes are just a pain in the butt and there’s very little you can do to disguise them. x
BTW Kim Kardashian’s makeup artist Mario Dedivanovic has been named Director of Creative Artistry at Anastasia Beverley Hills. As for Elizabeth Arden, that brand is badly in need of a face lift. I regard it as my mom’s generation brand (and I am in my fifties!!!)
That’s useful to know ..thank you ! And yes, re Elizbeth Arden, but I have a lipstick to show you next week that’s lovely.
Great round up! Can’t wait for a bit of sweat proof make-up x