In beauty business news, as we might have expected, P&G job losses are starting to kick in since they divested many of their brands to Coty in a $15 billion deal. It’s thought that as many as 10,000 P&G employees (think also factory workers, distribution centres rather than just office) will lose their jobs. There’s a certain irony that Coty revenue is down, only making a profit in the fourth quarter of the fiscal year. (Main Picture is the new Marc Jacobs Fragrance, Decadence).

Another brand that hasn’t been doing terribly well for a while is Elizabeth Arden – it’s quite tricky to breakdown all the regions of a global brand financially, but thanks to Happi.com, I can put it like this, “Q4 sales fell to $175.5 million from $191.7 million, as a 14% drop in North America sales offset a 4% increase in international sales.”

Sweat

Taking a look at forward trends, anti-sweat make up is a thing. Check out Sweat Cosmetics HERE – make up for workouts. Bobbi Brown has also recently introduced sweat proof (she calls it rather coyly, ‘life proof’) make up in the form of brow pencils and cream shadows. As Bobbi is part of the Lauder group, and they do love a trend theme to seep into every possible part of brand portfolio, I think we can expect similar products across the board in due course, pointed towards women who love to exercise. If the beauty industry has its way, we’ll soon be gym-shamed if we’re not sweating through some decent make up.

If you’re curious about beauty brand stocks and shares, Forbes.com always has news, and it’s rather an interesting way to view the beauty industry. As consumers, we view it from an advertising and what-we-see-on-the-shelf perspective, but at the finance end, all they see is numbers, not a new Rouge Noir collection! It’s utterly irrelevant at the corporate end how nice our skin looks.

Anastasia Beverley Hills

Of course, everyone’s looking at how well brands are performing on social media – I think you might be surprised to know that Aveda is a top performer on Facebook! Anastasia Beverley Hills takes it on Instagram, while Twitter stars are Benefit, MAC and Urban Decay. Across all three channels, Anastasia Beverley Hills is streets ahead. I barely know the brand at all, but it’s HERE at Cult Beauty.

 

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.