If you tune into this blog regularly then you’ll know that mineral make up is my bete noir. The number of times I’ve tried it and hated it, from the dusty strays through to the dryness factor, we just don’t get along. BUT! I’ve just been to the launch today of the bareMinerals READY range; solid minerals! And, they are beautiful; the texture is so silky and goes on so smoothly and is SO blendable it’s really quite a revelation. So, I’m delighted to have found minerals that work for me. The collection launches in Selfridges on April 1st and then roll out nationwide in May. Prices are Duo, £19, Quad, £29, Touch Up Veil, £22, Bronzer, £24 and Blush, £22. (range has already launched in the US)
|bareMinerals READY Quad in The After Party|
|bareMinerals Duo in The Epiphany|
bareMinerals have taken minerals extracted from algae and seaweed, rich in nutrients and antioxidants, and blended them with cold pressed borage oil, caffeine and cucumber to give skincare benefits along with the colour. The formulas don’t feel the least bit drying.
The eyeshadows come in twenty two duos and four quads, and they’ve solidified their mineral veil too as well as adding ten blush shades. All in all, I’m really impressed; it’s fabulous.
However, I’m not so impressed by their campaign that included a ‘blind casting’ and interviewing candidates to star in the campaign from their voices only. In a bid to ‘find beauty without ever seeing their faces’, they actually only invited models and actresses to attend. So, that’s like blind tasting cakes; the icing might be a different flavour but they’ll all be sweet. It’s not even nearly risk-taking or a genuine attempt to look at ‘real’ beauty which is such a shame because real beauty is totally where it’s at right now. I did mention this to their director. He said, ‘well, you have to use models in a beauty campaign.’ Oh no, sir, you do not.
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