I’ve been testing Airbase Perfecting Primer for the last week, and as a general rule I am not a primer fan. However, I have to say that this one is very good. The texture feels rather silicone-y yet once it is on the skin it is lighter than air.. you can’t feel it at all. It glides over the skin easily and there is no stickiness.. it’s like putting a serum on your complexion.
The primer claims to soften fine lines and wrinkles and I must admit that I’ve stared and stared in the mirror, thinking, ‘has it or hasn’t it?’ and I genuinely can’t tell either way. What I definitely can tell is that it gives my base excellent longevity without the usual rub-off. Here, I would caution that it works best with a full foundation and is not quite so successful at keeping BB’s on… it does make them last longer, I think, but Airbase does impressive stuff with foundation.
When I look at Airbase Perfecting Primer’s ingredients, they’re using negatively charged Colloidal Platinum to maintain the electrical balance in the skin. Now, you would have to be properly, properly skin geeky for this to mean anything at all, and it doesn’t mean much to me, but what it does is align your skin cells in the same direction so that they increase the moisture intake. That, I do understand and would say that my skin feels very moisturised even by the end of the day.
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So, while it is expensive at £44.95, a little goes a very long way – I can see it lasting several months at least. Find it HERE
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3 comments
“negatively charged Colloidal Platinum to maintain the electrical balance in the skin.[…] it doesn’t mean much to me, but what it does is align your skin cells in the same direction so that …”
Humbug.
If you read something scientific in a press release or on the packaging and you don’t understand it, don’t assume that’s because you don’t know enough science. Your first thought should *always* be “Are they talking absolute bullsh…er…horsefeathers?”
At least 95% of the time the answer is a resounding ‘yes’. And unless they can provide good, peer-reviewed scientific research showing otherwise, I’m confident this falls comfortably into that 95%.
Your skin cells are linked together into a fixed matrix. If they weren’t, they would all fall off. Sticking some cream on the top – regardless of the electrical charge of that cream – is not going to magically make them all line up differently. And even if it did I can see no particular reason why that would improve the way they absorb moisture.
Of course that doesn’t necessarily mean it’s not good. It just really annoys me when companies make up ridiculous pseudoscience to baffle consumers rather than having faith in the fact that they have made the best product they can and trusting consumers to recognise that.
In regards to your comment Susie!! Anyone with any actual beauty experience or has been trained in any high end facial products such as La Praire would understand what Platinum does to the skin.
There is nothing fake or false about what this product actually does and if you tried it then you wouldn’t have such a negative comment.
It’s the best primer I have ever experienced in my career and I would highly recommend to anyone. No need for stupid comment!