[unpaid/sample/affiliate/ad] This brand keeps popping up on my radar for its innovative approach to creating products so I’m pleased to have a sample to put to the test. If you have an idea for a beauty product (and who doesn’t?), you can submit it to the Volition team who, if they like the idea, will work with you to develop a prototype. After that’s done, community voting decides whether it’s a product they’d like to buy and use and if so, voila – your idea is brought to life. They have a fast turn-around for idea-to-reality – about 3 weeks – and won’t use ingredients such as sulfates, phthalates or parabens.

Volition Orangesicle Daily Cleanser

The original idea generator, by the way, takes a share in the sales (unspecified) which follows the democratic approach perfectly so if you feel you have a product brewing, it’s even more incentive to submit your concept. What’s the thing you can’t find but really want? There’s always something that could be bettered by a tweak here or there. So, to the Orangesicle Cleanser – actually very nice. It’s got a bit of all the things you’d want to find if you follow beauty trends – prebiotics to tend to the microbiome, antioxidants to beat pollution and aloe for soothing and hydrating. As the name would suggest, it contains orange peel oil to give it a light fragrance, and the format is gel with a light foam.

Volition Orangesicle Daily Cleanser

When you apply the clear, pastel orange tinted gel to your face, as soon as you start moving it around, a light foam appears and there’s something about the visual cue of the white foam that makes you use it more efficiently and for a bit longer than you might otherwise. The rinse with a warm flannel leaves skin feeling both soft and thoroughly clean without a shred of stripping. Even though it’s billed as purifying, which I identify as for oily skin, it’s fine for all skin types, including dry.

It’s launching onto Cult Beauty any day now but in the meantime, I am hearing great things about Strawberry C Brightening Serum (£36) and Snow Mushroom Water Serum (£52), both HERE. I definitely want to see more from this brand although I think I’d like to see more exciting packaging that reflects the innovative nature of the brand better. If you have a big idea, you can submit it HERE.




Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.