Yes, you read that right.. Nails Inc and Sheet Masks. Nail brands have had a very hard time in the past few years – after an unbelievable surge in nails (thank you beauty bloggers!), the market has very much leveled out. So brands that invested everything in nails are having to come up with diversification ideas that will expand their offerings to a wider market. I still love a good polish but I’m not as obsessed as I once was and I think that’s reflective of many people.
There are four masks (a couple of hand masks too) – the best thing about them is that the brand has studied Korean trends and brought out patterned masks well before other UK brands who have stayed serious about the whole sheet mask thing. I love a pattern (have always hankered after a Psy mask – remember Gangnam Style?) for putting the delight into the masking process. You’re never going to be pretty in a sheet mask but at least with a patterned one you don’t look like you should be weilding an axe.
My dinner plate is acting as a model here! The cat style is a skin pep (the no sleep thing again – a trend!), while the Flower Power mask is hydrating. Instant Detox is a re-balancing mask and the second mask in my pictures is 40 Winks which is anti-ageing. I am sure they meant pro-ageing *cough*.
Funnily enough, straight after I’d got my hands on two precious samples of the Nails Inc Sheet Masks, I went for laser facial (more on that to come) and the therapist recommended a sheet mask when I got home. So, I have had my cat-mask debut. I found the mask perfectly fine without being miraculous – it certainly did a decent moisture surge which was exactly what I needed.
The Nails Inc Sheet Masks launch today for £5 each HERE. Remember, Nails Inc haven’t got with the free postage programme yet, so you may find yourself paying nearly as much for the postman to bring as it will cost you to wear it so you might want to split an order with a friend if you are dying to try. Watch out too for Nails Inc entering the make up market – lipsticks to match or contrast your polish. Cannot wait to see these!
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