Elemis Pro Radiance Pink Edition
Elemis Pro Radiance Pink Edition

Breast Cancer Awareness products are starting to arrive at my desk now. I’m so pleased that certain sections of the beauty industry have picked up on the fact that we’re just not happy with a woolly 10% of all proceeds or profits (who knows the difference if you don’t work in retail?) that never does quite give you an idea of the bigger picture. Where it’s a paltry percent, or a few pence from each purchase, I’ve quite simply stopped featuring them. The bottom line is always that you’re better to donate a sum to a breast cancer charity, which avoids the commercial element altogether and ensures the charity gets the maximum.

But I like that Elemis, no matter what, are donating £10K to Breast Cancer Care. They haven’t even attempted to break down percentages of sales but simply made the comittment to give a substantial donation. This leaves the consumer with the option to buy the Pro Radiance Flash Balm Pink Edition or not – and it’s been turned a glorious pink to show support to breast cancer charities. I know that breast cancer touches so many lives and lots of women like to really join in on the beauty offerings that are around during October, so I think this is easily one of the better ones that doesn’t have a brand profit rider on it. It’s £33 HERE.

Estee Lauder have a similar thinking and just slap a catch-all amount for each product – I think it’s £5 this year so you know exactly who gets how much when you make a purchase.

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