As we all know, the beauty industry is a huge contributor to fund-raising for breast cancer charities. I’ll be interested to see if charities report a downturn in breast cancer funds because this year there seems to be less charity products than in recent years. I’ve only seen a handful, including the Elemis Breast Cancer Care Collection 2016 above. I have had huge reservations in the past about brands using the charity label as a sales booster (with either unspecified, complicated or miniscule donations from purchase) and the fact that there are many, many cancer charities (such as the Eve Appeal) that get overshadowed by the beauty industry takeover of breast cancer month.
Elemis has made things simple: they’ll donate £10,000 to Breast Cancer Care, regardless. The gift bag contains their hero products: Cellular Recovery Skin Bliss Capsules Pink Edition 14 x 0.21ml, Pro-Collagen Marine Cream Pink Edition 15ml, New Pro-Collagen Neck and Décolleté Balm Pink Edition 40ml and Frangipani Monoi Body Oil Pink Edition 35ml and has a value of £95 (it costs £55 HERE).
But, better than all of that is that their website has a dedicated page with Breast Cancer Care that gives you extremely helpful diagrams, information and helpline numbers. I’m impressed with that – there’s even a donation button so you are free to donate to the charity without buying the product. This one is an easy win if you’re already an Elemis fan – personally, I like the ‘pinked up’ aspect of it although I realise that these days, pink for girls (when, actually, men also get breast cancer) is outdated. I just like the fact that Elemis has taken a 360 approach – options, information AND product.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
3 comments
Completely agree! You should look into the Clinique moisturizer that is so disgusting for this, they are donating just £2 off the £38 pound price off their limited-edition Dramatically Different Moisturising Lotion! Hardly seems enough.
To be honest all the Estee Lauder companies, Bobbi Brown etc only donate £2 each product have done for years. Then act like we give so much, people rush to buy for the good cause but how much profit are the companies making themselves?
Overall, EL has made millions and millions for breast cancer charities so bigger picture is that I mind that (because of the bigger picture) a lot less than smaller brands who ‘pink up’ for a tiny donation or similar. The EL Box this year gave £12 from a £20 spend but sold out so quickly I wonder how many there actually were in the first place. But, I realise they don’t have the same resources as bigger companies.. it’s a tricky one.