As we all know, the beauty industry is a huge contributor to fund-raising for breast cancer charities. I’ll be interested to see if charities report a downturn in breast cancer funds because this year there seems to be less charity products than in recent years. I’ve only seen a handful, including the Elemis Breast Cancer Care Collection 2016 above. I have had huge reservations in the past about brands using the charity label as a sales booster (with either unspecified, complicated or miniscule donations from purchase) and the fact that there are many, many cancer charities (such as the Eve Appeal) that get overshadowed by the beauty industry takeover of breast cancer month.
Elemis has made things simple: they’ll donate £10,000 to Breast Cancer Care, regardless. The gift bag contains their hero products: Cellular Recovery Skin Bliss Capsules Pink Edition 14 x 0.21ml, Pro-Collagen Marine Cream Pink Edition 15ml, New Pro-Collagen Neck and Décolleté Balm Pink Edition 40ml and Frangipani Monoi Body Oil Pink Edition 35ml and has a value of £95 (it costs £55 HERE).
But, better than all of that is that their website has a dedicated page with Breast Cancer Care that gives you extremely helpful diagrams, information and helpline numbers. I’m impressed with that – there’s even a donation button so you are free to donate to the charity without buying the product. This one is an easy win if you’re already an Elemis fan – personally, I like the ‘pinked up’ aspect of it although I realise that these days, pink for girls (when, actually, men also get breast cancer) is outdated. I just like the fact that Elemis has taken a 360 approach – options, information AND product.
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