I really feel as though Chanel is upping its skin care game – for a long time the range felt like something of an afterthought as many fashion brand skin offerings do, but I’ve been using bits and pieces for a little while, such as the Flash Balm, and am really impressed with it. I hate to be a skin care snob – generally speaking, with so much choice it’s not how much money you have to spend but how you spend it and I’m currently using a mix of products from Boots, L’Oreal, Lancome, Fresh and Origins, but when skin care forms such a big part of what I’m writing about, I dip in and out of products all the time. The Chanel Hydra Beauty Lotion Very Moist does stand out from the crowd, I have to say.
If you’ve embraced the lotion concept, there are plenty to choose from but they’re not ideally created for mature skin. This one, with its ‘very moist’ label does seem to offer more hydration than most and therefore seems to be suitable for very dry or older skin. While I have the press release to give you the brand side of things, in use, this does live up to its labelling, with a very hydrating feel.
The reason that Chanel gives for the hydration aspect is magnetic water (if you use Google to look up magnetic water, you’ll see it has believers and non believers in equal measure) to improve its compatibility with skin. The theory is that like a magnet, it attracts (and retains) water molecules which in turn merge with the skin. After that, the molecules behave like a vector for further ingredients that you might be putting over the top such as serum or moisturiser and in theory, improving the efficacy of ingredients. As well as magnetic water, in case by now you are thinking this is just one jolly expensive bottle of water, Chanel Hydra Beauty Lotion Very Moist contains Chanel’s signature ingredient, Camellia Alba PFA and blue ginger extract.
What I can tell you at this end is that it is indeed ‘very moist’, and there is a noticable difference in my skin hydration when I use it. I’ve done a quick check on Paula’s Choice and the site has misgivings about whether the ingredients can stay stable in the packaging, so if you are tempted, please consider it a daily use product and don’t leave it hanging around to dip in and out of. It’s £40 HERE.
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