I think we have Kat Von D and Too Faced to thank for the new thinking of brands collaborating with each other. It’s such a good idea, if you can find a perfect match, to offer the consumer something they haven’t seen before, and the Caudalie & Kure Bazaar team up does seem perfect. Plus, Kure is one of my favourite nail brands so it would very easily tempt me in!
You can choose from three Caudalie key products – SOS Thirst Quenching Serum, above, Moisturising Sorbet or Moisturising Mattifying Fluid) and receive a free Kure polish in a corresponding shade. My information coyly calls the packaging a ‘metal box’, but I think you’ll find it’s a very prettily designed tin! Inside, the products are wrapped in rose printed tissue – it’s perfect in every single way. If you’re going to do it, do it right, and Caudalie has got it 100% spot on this time. The SOS set is £29, the Mattifying Fluid Set is £23 and the Moisturising Sorbet is also £23. The Caudalie & Kure Bazaar limited edition sets are launching this month, and I’ll pop in a link when I find one.
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