Carita Les Precis

I think these skin boosters will be something of a hard sell unless they target a very specific consumer. We’re all used to seeing bottles of individual ingredients – Deciem, GOW, and now Makeup Revolution – so we can be our own skin care experts and treat specifically in a targeted way. The difference being that Makeup Revolution (HERE), for example, charges around about £6 a bottle, while Carita is £49.50. I don’t say they’re the same things, but affordability is a huge factor in piquing our interest in tinkering with individual boosters in addition to our chosen regimes.

The four individual boosters are Hyaluronic Acid, AHA + Peptides, Vitamin C (10%) and Marine Glycopolymer + Oligiopeptides. The ingredients are good – sophisticated – and the products look and feel premium. The one I’d be most inclined to use is AHA + Biopeptides but much as I love a Hyaluronic Acid fix, I wouldn’t pay the better part of £50 for a booster. I’m guessing this collection is really for the die-hard Carita fans who are already immersed in the brand. It’s a premium brand with premium prices across the board, and these are interesting if only to see how the whole individual ingredient market is playing out across the board. I don’t mind a booster now and again or topping up on an individual ingredient (I keep my GOW, £9, from Victoria Health Hyaluronic HERE by my desk and do a quick slather daily just because it’s sitting there – it’s actually nearly finished) but it could easily become that we make the famous Japanese 8 step look positively pared back. Carita is HERE.