I think these skin boosters will be something of a hard sell unless they target a very specific consumer. We’re all used to seeing bottles of individual ingredients – Deciem, GOW, and now Makeup Revolution – so we can be our own skin care experts and treat specifically in a targeted way. The difference being that Makeup Revolution (HERE), for example, charges around about £6 a bottle, while Carita is £49.50. I don’t say they’re the same things, but affordability is a huge factor in piquing our interest in tinkering with individual boosters in addition to our chosen regimes.
The four individual boosters are Hyaluronic Acid, AHA + Peptides, Vitamin C (10%) and Marine Glycopolymer + Oligiopeptides. The ingredients are good – sophisticated – and the products look and feel premium. The one I’d be most inclined to use is AHA + Biopeptides but much as I love a Hyaluronic Acid fix, I wouldn’t pay the better part of £50 for a booster. I’m guessing this collection is really for the die-hard Carita fans who are already immersed in the brand. It’s a premium brand with premium prices across the board, and these are interesting if only to see how the whole individual ingredient market is playing out across the board. I don’t mind a booster now and again or topping up on an individual ingredient (I keep my GOW, £9, from Victoria Health Hyaluronic HERE by my desk and do a quick slather daily just because it’s sitting there – it’s actually nearly finished) but it could easily become that we make the famous Japanese 8 step look positively pared back. Carita is HERE.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.