Apivita Face Mask
The strange thing about this brand is that it is so popular in Asia and Europe and yet has struggled to make a mark in the UK. The UK is a very tough market and not least because it’s so saturated but if you missed Apivita, you missed something quite special.
I love a face-mask so I think I can tell an exceptional one from an average – and being traditional, I much prefer a cream mask to a sheet mask any day of the week (wearing my panda headband to keep my hair out of the way of course.. it’s so elegant ;-)).
It’s not a thick, cakey mask; you don’t need to use a lot (I think you could over-night with this if your skin is particularly dry) and the texture is super silky. Which is kind of how the mask leaves your skin. I started with this on my hand and pretty quickly moved it onto my face and neck. Leave it for ten minutes, then rinse away. Often with masks that you have to rinse off with water, the water then strips away the moisture you laid down with the mask in the first place, but after removing, my skin still felt hydrated and soft – and looked properly refreshed.
I wouldn’t save this one for luxurious, long evening baths – if you want everyone else to see the results too, then it’s better to use in the morning. My make-up was a dream to apply afterwards and the hydration feeling stayed for more or less the day. I’m pretty impressed with this at £16 behaving like a much more expensive product. You can find it HERE.