UZ by Flowfushi

[unpaid/sample] There’s a slightly complicated story behind Japanese brand, UZ. Originally called Flowfushi, a complete rebrand occurred in 2019 with the previous collection of eye liners disappearing and then reappearing under the name UZ by Flowfushi. Their liquid liners, subsequently known as Moteliner, are now Eye Opening Liners.

UZ by Flowfushi

While the liners form the backbone of the brand, my eyes lit up when I spotted the Lip Treatments. I might be useless with a liquid liner but I can find my way around a lip gloss no bother at all :-). Officially, they’re called 38°/99F° Lip Treatments containing Multi Flora – a microbe mix with lactic acid bacteria that keeps lips soft and non-peely. There are five shades and what looks like occasional limited edition.

UZ by Flowfushi

I think what really sets this brand apart from other liquid liners is their 7 shades of black. If you like a black liquid liner, UZ offers up Pitch Black, Matte Black, Metallic Black, Platinum Black, Red Black, Navy Black and Green Black. I would love to get my hands on Red Black!

UZ by Flowfushi

The liners sit easily in the hands – they’re an octagonal shape so grip isn’t difficult – they remind me of drawing pencils. There are an additional 12 shades that aren’t part of the black line up.

UZ by Flowfushi

The brushes are nicely firm – they have give but seem to be at exactly the right tension, if that’s the right word, to have both give and resistance to form a neat line. As with many Japanese make up products, they’re built to withstand humidity with a water resistant film.

UZ by Flowfushi

Shades are Light Blue, Navy and Black, with the Lip Treatments in +5 Orange and +1 Sheer Pink. As you can see, the orange has a bit of heat to it with some golden flecks and the pink has an iridescence. It’s such an easy, milky wear and on the lip, has a gloss feel rather than a balm feel. Packaging uses the minimum of materials made from recycled paper, plastic and steel. So, the big question, where to get it? I feel certain they’re about to launch in the UK but you’ll need to be either in Japan or stateside HERE to get hold of them for now. I’ll update as soon as I can on this – there is availability on sites like YesStyle but the eye liners should be around £12 each and they’re way more expensive than that. All I can say is that I’m looking forward to this brand having more exposure here – it’s beautiful, thoughtful and covetable.

 

 


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8 responses to “UZ by Flowfushi”

  1. Vicki Jones

    I have all the eyeliners and they are gorgeous!! Very easy to use and last all day. Hope they are sold in the UK soon.

    1. Jane Cunningham

      Where did you get yours Vicki? Any shopping tips?

  2. Kerry

    Ooooooooooh that red black liner and the milky pink lip gloss… YES! Do you have any more info around when/where you feel they will launch in the UK Jane? X

    1. Jane Cunningham

      None, but I will update don’t worry!

  3. Nazneen

    Ooh this is the first beauty brand since Glossier and Pat Mcgrath that have got me desperate to get my hands on their products! I have super dark brown-black eyes and most deeper coloured liquid liners do not make an impact so I basically need all the Shades of Black collection. And the Noir lip treatment looks stunning for deeper skin tones like mine and so useful for changing up lip colours. Eep. Will be keeping a close eye on your blog for updates!

    1. Jane Cunningham

      Ok, I will update when I can. x

  4. Jo Mille Saisons

    Not sure I can remember the last time lip gloss packaging had me saying “oh wow”
    The mint and black lipglosses look interesting too (I know they’ve been done before but the packaging has made me want to try them for once??)
    It would be great if maybe somewhere like BeautyBay or FeelUnique would stock this brand as they have a few Asian beauty brands already in their edit

  5. Anna Van Munster

    Wow, red black eyeliner looks totally fab… (Meanwhile I use rather budget but still good option from Essence – turn-out pencil-like liner with slightly more berry/dry blood shade; soft but intense) And I’m always into trying something new for lips! Hope we won’t need to wait forever for these to come to our vanities… 🙂

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