I love a new find! I spotted Stiks Cosmetiks on Instagram the other day and wanted to find out more about them. Reinventing the lipstick is a big ask but it seems like they’ve actually done it. The premise of Stiks is for products that pop into your pocket – hence the shape.
The rectangular element is easier to see in this picture and they should just literally slot into your jeans pocket and you never have to do the handbag rummage again. Urban Decay’s new glosses have a flat shape element to them for exactly the same reason, except they’re actually rather large for the average pocket in terms of height (or is there a massive pocket trend coming that I don’t know about?!). Stiks lipsticks have also got a flip back lid – you really don’t ever need two hands again… and HOW is it that nobody thought of this already? I’m predicting a trend here – suddenly taking lids off lipsticks is seeming old.
There’s a nice backstory to this brand, too – created by Laura Heilman, a marketing exec and single mum to 3 boys, she wanted some injection of femininity amongst all that testosterone but at the same time she had her hands full. I know it’s only lipstick but there is something about redesigning an entire beauty genre because you’re too busy to look for missing lipstick lids that I think is pretty cool!
Stiks aren’t available in the UK yet – they’re online HERE but if you’re really keen to get your hands on them, they will ship, but it’s expensive at $18. Oh, and the formulas aren’t tested on animals either.