Shiro Make-Up

I blogged about new-to-the-UK Japanese brand, Shiro, a bit before Christmas. In particular, the Peony fabric softener which I can report back is absolutely wonderful because a little goes a long way and the scent (I washed all my sofa (TV watching!) blankets) lasts and lasts. So now that their spring collection make up has launched I was intrigued to see what it’s like.

Shiro Make-Up

The Silk Highlighter is a beautiful fusion of peachy pink and shimmer – it comes out very light on the skin so it’s a nuance product rather than a statement look item. The theory of less is more is a big part of a lot of Japanese cosmetics that wouldn’t necessarily translate to the UK, but given that we’ve got a whole trend about to burst of less being more, the timing of these seem about right. The Mint Ginger Butter (gloss) is a bit of a thrill because it’s certainly got a tingle to it and is perfectly glossy with good adherence. However, the only downside of these are the prices – Silk Highlighter is £40 and Ginger Butter is £35 which I think is pretty high.

I feel that Shiro is more of a lifestyle brand than a make up brand as such – it’s for the high end conscious consumer who is prepared to immerse in the brand rather than pick up oddments here and there. The ingredient sourcing is carefully done and owes a lot to food ingredients translating well to skin and picked for high nutrients and mineral contents. Ginger, kelp and red beans feature in the skin care – oh, the Herb Care Water is for strengthening the skin’s barrier but doesn’t have much more of an explanation on the website (which I suspect is still undergoing construction so only the basics are there at the moment). At £85 for a little bottle, I think I need to know what’s in it!

Shiro Make Up

I love the shade of this Lip Butter – it’s got a bit of tomato to it I think. I really do like this brand – the pared-backness (yes, I’m making up words), the careful sourcing, the attention to detail but when push comes to shove I’m not sure I could part with £40 for a little pot of highlight. I would, however, definitely get the fabric conditioner again (I fancy the Mandarin Orange fragrance next time). You can find Shiro HERE.


Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.