Rouge d’Armani Urban Gorilla Red
The season’s coolest lipstick has launched. Reason for a gorilla? The new London Armani pop up store with a replica of Giorgio Armani’s giant resin gorilla he keeps at his Milan apartment. Apparently, he’s called Uri and came from a movie set.
Although the Armani Beauty collection is already masterful at reds, this one has a blue undertone and is intensely pigmented; I still have a stain on my arm from swatching several hours ago.
If you’re in London this weekend, The Armani Box is at 60, The Market Building, Covent Garden. Inside, there’s a connected mirror which takes a personal video of your makeup lesson so you can recreate your look at home and a photo booth. If you don’t fancy Urban Gorilla, which is exclusive to the Armani Box, I’d highly recommend the Lip Magnets for locked down colour.
The Armani Box is open Monday to Saturday 10 til 7 and Sunday 12 til 6.