O! Wow Make Up Brush
O! Wow Make Up Brush

It’s always so interesting to see ideas and innovations filter through the market. MAC Cosmetics has a similar brush to the O! Wow Make Up Brush and at the time I wrote about that, readers let me know in double quick time that the MAC brush was ‘inspired’ by a Japanese brand. I’ve also seen that SpaceNK are taking a very luxurious set of this type of brush but no idea when.

O! Wow Make Up Brush
O! Wow Make Up Brush

The O! Wow Make Up Brush, at £20, is the best price that I’ve seen for this type of close packed, soft bristle brush and it does quite literally transform the finish of your foundation. You can use this type of brush for both foundation and blush for a seamless finish and I think it’s the perfect tool for anyone who feels they never do quite get that ‘real skin’ look with base. In use, it feels smooth and velvety so it’s really quite pleasurable.

O! Wow Make Up Brush
O! Wow Make Up Brush

I’ve done a side by side with the MAC brush (which is £34) and while the bristle depth is more on the MAC brush (on the right), the Cailin O! Wow Make Up Brush feels softer and has a more angled shape toward the tip. Oh, and it stands upright. I’m not sure that makes any difference, but it’s tidy and I like that!

When I ordered the brush (yes, and paid for it myself, just to point out that bloggers DO actually buy their own products sometimes, and happy to do so) from Victoria Health it arrived literally the following day – which I thought was pretty impressive as almost nothing seems to arrive on a next day delivery any more.

Like any brush, it’s going to need washing regularly and I haven’t had it nearly long enough to see how the wear is, but I do know that it’s a beautiful and worthwhile thing to have in your kit. I use the NARS Wet/Dry Blush Brush for everything – foundation, creme blush, bronzer, you name it – it’s my most favourite brush (HERE), but the O! Wow is very wow, and along with the MAC brush, which I’d forgotten about, they’re both back in use for when I want a precision finish. You can find the O! Wow HERE.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.