NIOD Photography Fluid

I’ll say ahead that NIOD Photography Fluid will sell out within days so if you want it, don’t delay. I’ve checked with the retailer and it’s flying out.

I explained a little about NIOD Photography Fluid last week but hadn’t had the chance to try it. Now that I have I can tell you that the light reflecting prisms aren’t marketing.. they’re there, without doubt, but it’s one of the most difficult products ever to explain. I think it’s called Photography Fluid to tap into the selfie trend, but don’t be fooled into thinking that it’s not okay for everyday use – it is, but the texture is quite challenging. It’s not at all a blur product with that silicone slip; it actually feels a little dry on the skin but it’s fluid enough that you can easily add it into moisturiser, BB or foundation to give it some oomph, which I’d recommend. In my head, it’s a mixing product, not one to be used alone and the suggestion that it can be used alone is incorrect in my view.

At first I couldn’t really tell what it was doing, until I saw the palms of my hands, and they looked as though they’d been painted with light gold. Imagine liquidised Hourglass Ambient Lighting without the twinkles.. NIOD Photography Fluid doesn’t rely on glitter sparkles. Like anything that diffuses light and gives radiance, it’s dependent on surroundings. So on a dull day you’re not going get that glow nearly as well as you would by candlelight for example or on a sunny day.

These pictures (sorry, taken late at night!) might show you what happens.. NIOD Photography Fluid starts as a liquid but dries to a golden light refractive veil – yet you can’t really see any ‘goldness’ on the skin as you can on the paper.  Although the product is built not only to reflect light but also to knock out redness I didn’t think that was its most powerful aspect although I did notice tone-evening in general.

I took it on a shoot with me today to get a make-up artists viewpoint. She found it hard to work with, to be blunt and used it under my eyes because that’s where light was needed (dark circles and all that). However, she persevered and eventually blended it in fully but found it too dry to do as smooth a blend as she’d have liked to. I have looked at this product every which way now, and honestly couldn’t say that I was super impressed. Until I got in front of the camera, and then it really came into its own, doing an extremely good light reflecting job, seconded by the make up artist, Lauren.

I’m going to try this product every which way I can to see how to get the best results from it – my guess is that it’s going to be a marmite product but its so unlike anything I’ve seen before I’d have to flag it as a must-try for the beauty curious. Personally, I wouldn’t use it ‘neat’ on the skin – it did make my skin feel dry – and always as mixer to give oomph to your coverage. Gill over at Victoria Health, where it’s stocked (£20) HERE, can give you all the technicals in her newsletter HERE. If NIOD Photography Fluid has already sold out, I know they’re getting more stock on Thursday.