[productsample] I wonder if I’m on my own here in finding the new ‘back and better than ever’ Max Factor Miracle Touch Foundation worse than ever.

Max Factor New Miracle Touch

Here’s my problem. The new formula contains hyaluronic acid (lovely, no issue there) making it feel almost like a solid serum. However, much as it feels like it’s going to be lightweight and glidey, I didn’t find it so. It has an SPF of 30 and I can feel the SPF more than I can feel the actual serum. It comes out of the pan smooth but that silkiness doesn’t translate very well to the skin where I found it quite heavy and not all that easy to get a seamless finish with. Portable, yes, blendable, not so much.

Max Factor New Miracle Touch

Next is the packaging. I think all the budget for this new launch went into the packaging which sorry.. just isn’t great. On one side is a compact housing the sponge applicator and on the other, the solid foundation. Although it looks quite generous, the actual foundation weight is 11.5 grams and while it’s not absolute conversion because the only conversion I can find is to water, it’s approximately the same in ml. So, my True Match Foundation (which I’m having a complete love-in with all over again) is 30ml, a normal amount, compared to approx 11.5 ml in Max Factor. That’s really hardly anything. True Match is £9.99 and Max Factor is £13.99. For less and worse. I just wouldn’t.

Max Factor New Miracle Touch

The shades I’ve tried are Ivory and Sand.. neither an exact match for me but with a bit of mixing, I came to an acceptable arrangement. You are far, far better to opt for Facefinity or Radiant Lift from Max Factor, both of which are lovely.

 

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