So, personalisation. It’s a thing. Up to now, much of what I’ve seen of the personalisation trend is brands trying to nab your DNA in order to tailor you a £200 skin cream. Or convincing you that your bottle of mega-serum isn’t quite as nice without your name hand-etched on its hallmarked silver lid. But now the high street is grabbing this trend so it’s no longer a beauty concept that is big budget dependent.
Makeup Obsession is make up you like, in the format you want, chosen entirely by you. You can even have your name engraved on your creation in store! This is a pick-n-mix I can work with.
Choose a palette design – as you can see, there are plenty to choose from and you can opt for a size that holds six colours or twelve. Once that’s done, you can fill it with whatever you fancy – eyeshades (in matte, shimmer or sheen), blush (in matte or shimmer), contours (powder or cream formula), highlighter or strobe cream. And, just like that you have everything you want in one place. There’s a short video HERE.
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Makeup Obsession is part of TAM Beauty (who I have my Fortune Favours The Brave Palette with), so I’m very familiar with the textures and performance. I like make up to be affordable, I like it to be good quality and I like it to be fun. Makeup Obsession is all of those things, and a bit more. It’s an opportunity to experiment with colour, to go that shade deeper or lighter, to do sparkle when you thought you couldn’t or to finally master strobing. It’s putting control back into your own hands where you are your own makeup expert; experienced or beginner, it really doesn’t matter. You chose it for you and that makes it important and significant.
I know from my own palette that makeup can make us emotional – the joy of colours that you love can send our spirits soaring and in equal measure, the disappointment of feeling something isn’t quite working can feel like a knock. I love the idea that what you wear on your face when you self-select is truly yours; it’s a way to connect with yourself through colour because the building of your Makeup Obsession palette is only about you – obviously this covers all ages, all skin tones and all budgets (cheer!).
Prices are brilliant – we’re talking between £4 and £8 for the palette and from there, building prices range from £2 each for eyeshadow up to the giddy heights of £3 for blush, highlight and contour. It’s an affordable range, I think you’ll agree. The brand is entering into a new Beauty Emporium within Boots that focusses on personalisation (think building your own beauty boxes and personalised everything). Beginning on Saturday for 4 (although on-line now), it’s rolling out into 100 beauty stores. The store-within-a-store will give all the new stand alones a run for their money, I think.
Ready to build your beauty brilliance with Makeup Obsession? I’ll be putting together a personalised palette to swatch and review in a separate post. In the meantime, find Makeup Obsession HERE.
*For clarity: I am affiliated with TAM beauty via Makeup Revolution with whom I have my FFTB palette.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.