Finally, I get it! I know that Makeup Geek has a hoard of followers but until I saw the products up close, I really didn’t get it at all. Mainly because they’re sold in separate pans that you need to put together yourself and put in a Zpalette or similar metallic based holder.
As you can see, the colours are so smooth and well pigmented – I was at a Beauty Bay event on Friday so just picked up a few random colours – I’m not sure I’d wear these together so it’s really just so you can see how the shades perform. What I think this brand is great for is that missing shade – the one that, in amongst all the colours you have, is absent. For me, it’s the unicorn duochrome in the middle called Blacklight (it’s £5.50). I don’t have that shade in any palette I possess. It’s got a blue shift, and the sage green shade, Typhoon, has a gold shift. The third shade, Bitten, is a matte formula. Weirdly, the Foils (I don’t have one here) are £8.50 each and I don’t know what it is that makes them £3 more expensive than everything else. At £5.50, I’m in, but at £8.50 I don’t know. Anyway, they’re HERE if you have THAT missing colour that you can’t find outside of a complete palette.
Founded by Marlena Stell, Makeup Geek’s own products arrived in 2012 and she’s now taking $10 million a year. That says a lot about beauty fans turning away from mass brands and craving individuality. It also tells you that self-select is a huge trend waiting to happen and that what we see now is the tip of the iceberg compared to what’s to come.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.