Finally, I get it! I know that Makeup Geek has a hoard of followers but until I saw the products up close, I really didn’t get it at all. Mainly because they’re sold in separate pans that you need to put together yourself and put in a Zpalette or similar metallic based holder.
As you can see, the colours are so smooth and well pigmented – I was at a Beauty Bay event on Friday so just picked up a few random colours – I’m not sure I’d wear these together so it’s really just so you can see how the shades perform. What I think this brand is great for is that missing shade – the one that, in amongst all the colours you have, is absent. For me, it’s the unicorn duochrome in the middle called Blacklight (it’s £5.50). I don’t have that shade in any palette I possess. It’s got a blue shift, and the sage green shade, Typhoon, has a gold shift. The third shade, Bitten, is a matte formula. Weirdly, the Foils (I don’t have one here) are £8.50 each and I don’t know what it is that makes them £3 more expensive than everything else. At £5.50, I’m in, but at £8.50 I don’t know. Anyway, they’re HERE if you have THAT missing colour that you can’t find outside of a complete palette.
Founded by Marlena Stell, Makeup Geek’s own products arrived in 2012 and she’s now taking $10 million a year. That says a lot about beauty fans turning away from mass brands and craving individuality. It also tells you that self-select is a huge trend waiting to happen and that what we see now is the tip of the iceberg compared to what’s to come.
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